I am a long time huge fan of the women’s sports clothing at Athleta, so I was beyond pumped when I received an invitation to the grand opening of their Houston store. Not only was I excited to see/touch/try their clothes before buying, but they were hosting a fancy party with drinks & snacks!
Although I arrived about an hour after the start of the event, there was still quite a long line out the front door because they had so many ladies inside all eager to check out the goods.
I LOVED the store- the wooden floors, the windows on 3 sides, the beautiful clothes everywhere. One of the reasons I adore Athleta is their catalogs feature real athletes and real women modeling their clothes in action- not some boring studio shoot on a supermodel. They are also very customer-focused, from their in-store yoga classes to their charity work to their presence and responsiveness on social media.
I own waaay too many of their swimsuits & have recently purchased several dresses that I’m loving this summer. They have such a fantastic selection of colors, patterns, and styles that they are always my first suggestion when anybody is looking for a new swimsuit- especially something sporty. The open house was packed- long lines to get into the dressing room & a long line for checkout, but all the ladies were so excited to be there & happy to be getting some fabulous new clothes.
I had the opportunity to speak with several of the managers and representatives from corporate about featuring their clothing on Grow Soul Beautiful for our professional yoga photo sessions this fall. They were all so friendly & you could tell they really loved their jobs, so I hope we can work something out- I’d love to partner with them. I think they are planning on opening quite a few new stores this year, so check to see if an Athleta is opening near you.
GOOD NEWS OF THE DAY: Only a few more days without my husband- can’t wait for him to return from India.